Direct mail printing made easy

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These are tried and tested popular direct mail products to get you down to business quickly!

Direct Mail Marketing is Alive & Well!

Studies shows that response rate direct mail advertising increased by 43% in 2016 over the previous year. It also increased by 190% for new prospects during the same time period!

Direct Mail Puts Your Brand in Direct View of your Prospects!

Emails and online advertising can be ignored with the help of spam filters and blockers. Direct Mail Campaigns cannot be filtered out before it reaches your prospects!

Direct Mail Advertising has a high ROI!

Direct Mail Advertising has a ROI (Return on Investment) of over 30% compared to search advertising ROI of about 20%. You get 50% more out of your investment with Direct Mail!

Our MailMax system helps make your direct mail more efficient!

Our MailMax system is designed to be simple and easy. Just by asking a few simple questions about your business and your goals, it will determine the best direct mail marketing campaign to fit your needs and budget and will provide recommendations to help you move forward. The principle behind our MailMax system is to maximize your ROI and get you on your way quickly and easily. Our staff will work with you to manage your direct mail campaign from concept to door step.

Learn how MailMax can help your business

Direct Mail Made Easy!

We specialize in Direct Mail Services for small to mid-size companies that have limited time and capital to invest into marketing projects. Direct Mail Advertising has been growing in recent years as study after study show Direct Mail has a higher ROI (Return On Investment) than online advertising. Our clients offer "professional services" through targeted direct mail marketing. We recognize the challenges that small and mid-size companies face with sales and marketing. Our print & mail services are meant to be easy and affordable marketing solution for many businesses. Our Success Depends on Your Success". If you would like more information regarding our Direct Mail Advertising, please visit our contact page or simply call our Direct Mail Services department at 413-224-2100.

Increase your ROI with Personalization: Personalize your mail Campaign with name and unique offers to get the attention of your audience. We all find a significant amount of "junk mail" in our mail boxes daily, and because most people have developed an eye to spot junk mail, it's usually thrown away without ever being read. Over the past twenty years, we have learned that personalized mailers are getting the attention and are not discarded upon arrival like most junk mail. We can help you design a direct mail campaign directed toward your audience with unique features to get their attention. A personalized direct mail campaign will increase your ROI by more than 3 folds.

Do it right for better results!

Direct mail campaign dates back to 1800s, and it is not considered the fashionable marketing tool by any means! Not too long ago, most young executives were switching from all direct mail campaigns to online or social marketing. It did not take very long to realize that the results from direct mail advertising is superior to most of the online marketing options. Today, direct mail marketing is used along side of online marketing efforts and the popularity of direct mail advertising is growing.

Do’s & Don’ts of Direct Mail Advertising

There are a few simple, yet effective, rules to follow, to make the best of your direct marketing campaign.

Do's

Follow the 40/40/20 Rule

The success of your direct mailing campaign is dependent upon three important factors – 40% of your success depends on the accuracy and effectiveness of your mailing list, another 40% depends on how compelling your offer is, and the remaining 20% will come from everything else (design, the copy/text of the mailing, the images you’ve chosen, delivery date and method, etc.).

Focus on defining your audience

If you are offering a limited-time discount on lawn fertilizer, all your potential customers are either home owners or renting a home. People who live in apartments don’t have much use for your product. Make sure your mailing list is for home addresses one. This will save time and money and will focus your direct mail campaign to the right audience.

Personalize your direct mail marketing and get best results.

Personalized direct mail gets the best results and build trust between you and your audience. It makes the recipients feel important, and increase their engagement with your direct mail piece. It is more likely they will read and respond to your direct mail offers. Personalization greatly enhances the response rate of your direct mail advertising. The cost of personalization depends on the size and type of your mailing pieces. We can help you to see if the benefits of personalization of your mailer justify the additional cost.

Test The Market

Depending on how large your mailing list is, you may want to consider a smaller test mailing to evaluate the response and make revisions to your direct mail campaign as needed. You can break down your mailing list and do one or two section at a time. You can test two different design or massage and see which is more successful. Postage is normally a substantial portion of any direct mail advertising, and you can test the market and make changes for best results.

Make a Great Call to Action

Direct mailing is too expensive to mail a postcard or a letter just to announce your presence. The call to action doesn’t have to be a sale or discount – it could be advertising a contest or promotion, or incentivizing people to conduct an online survey. Regardless of the nature of the call to action, there must at least one clear call to action. Your direct mail campaign should efficiently track metrics to evaluate results and your investment. A good call to action can help you evaluate the effectiveness of your direct mail campaign. This ties into the second 40 of the 40/40/20 rule – now you can see why this has so much weight and is important part of the golden rules of direct mail marketing.

Don’ts

Fail to Proofread/Quality Control

Typos are always discovered when the first mailer is delivered, which is too late. Take your time and proof read the content for formatting, grammer, and typos, as well as asking for help from your colleagues an friends. It is very important to make sure all information is correct before you place the order for mailing. Nothing will get your piece of direct mail marketing throw into the trash bin more quickly than a glaring typo, a noticeable formatting issue, or an overall poor print quality. We can help you with design of your direct mail piece and provide you with several proofs or mock ups to review. Regardless of who the designer is, it is important to review mock ups and proof read all content of your direct mail piece for punctuations, formatting, typos and overall readability and graphic design.

Forget to Follow Up

Best results can be expected if you can follow up with all people who receive your direct mail piece. If this is not possible, due to the size of your mailing list, then make sure you follow up with those who show interest or respond to your direct mail advertising. You can also mark these people on your mailing list, and personalize or make special offer in subsequent mailing campaigns.

Forget To Drive Traffic Online

Direct mail marketing is more effective when combined with online marketing efforts. As online advertising does not do a great job just by itself, the direct mail marketing can also be enhanced when combined with online advertising or specials. Your mailer can direct traffic to your website by using a QR code, entering into a contest, or taking advantage of a special offer

Don’t waste time on less important items

40% of the success of your direct mail advertising is based on your mailing list, make sure you allow enough of your efforts to insure a good mailing list. Another 40% of overall success is based on your special offer or your call to action. This is very important and should be the center of your attention. The final 20% is everything else, and you should not spend too much time on less important stuff.

How our easy online direct mail process works:

Step 1
Tell us about you and your needs.
Contact us
Step 2
We provide a solution & cost.
Step 3
Upload mailing list, files, etc.
Step 4
Relax and let us handle the rest!

PostaConnect | can do design!|can handle all your mailing! |will optimize your postage cost! |is fast & easy! |helps non-profits! |Don’t wait any longer, let’s get started!

"We've done it! We have created the first interactive direct mailer!"