Direct Mail Advertising for Political

How to Manage a Successful Political Direct Mail Advertising Campaign?

If you want your political candidate to get elected, or if you have a specific political cause you want to support, political direct mail advertising may be your best tool to achieve your goals. Political direct mail advertising has many benefits, but you’ll need to follow some important tips to make your campaign successful.

The Advantages of Political Direct Mail Advertising?

Let’s start with a concise definition: political direct mail advertising is a marketing strategy designed to reach people with political messaging. You’ll send physical postcards, letters, flyers, and other printed materials in the mail to your prospects, guiding them to a specific candidate or persuading them to join a specific cause.

The Advantages of Political Direct Mail Advertising

Political direct mail advertising has a number of advantages over other political marketing and advertising strategies.

Political direct mail advertising is visible.

For starters, political direct mail advertising is highly visible. Digital ads can often be blocked or skipped. Billboards can be ignored if you’re focusing on the road. But everyone gets the mail and combs through it – even if your recipients only catch a glimpse of your political direct mail advertising piece, they’ll see your core message.
Political direct mail advertising gets higher response rates.

Studies show that direct mail has, on average, one of the highest response rates of any marketing strategy. If you want to use political direct mail advertising to get donations, call-ins, or other forms of support, it’s ideal.
Political direct mail advertising is highly familiar.

People understand political direct mail advertising, and they’re used to getting mail. This familiarity can make your message warmer and more inviting.
Political direct mail advertising is tangible.

TV commercials, radio ads, and digital ads are ephemeral, but political direct mail advertising is tangible. People can share the content with their friends and family. They can feel it in their hands. They can hang it on their refrigerator if they like it. There’s value in that.
Political direct mail advertising can be targeted and personalized.

With political direct mail advertising, you’ll have the power to target a specific, niche audience. What’s more, you can use political direct mail advertising to personalize your message to each recipient. Even simple changes, like personalizing the name in the greeting, can make your message more warmly received.
Political direct mail advertising is simple.

Getting started with political direct mail advertising is simple, and you can run an entire campaign without much previous expertise.
Political direct mail advertising is cost effective.

It’s not expensive to launch a political direct mail advertising campaign, but your results can be extraordinary. Accordingly, it’s one of the highest return on investment (ROI) marketing and advertising strategies out there.
Political direct mail advertising is easy to track and analyze.

Thanks to convenient mail tracking, political direct mail advertising is highly trackable. You can measure your distribution rate, response rates, and tons of other metrics to gradually perfect your campaign.
Political direct mail advertising is extremely versatile.

With political direct mail advertising, you can get creative with your design, messaging, and even your mailing patterns. You can also scale up a political direct mail advertising campaign to massive heights. Overall, it’s very versatile and flexible.

Tips for an Effective Political Direct Mail Advertising Campaign

What steps can you take to make your political direct mail advertising campaign more effective?

Set your political direct mail advertising goals.

Before launching a political direct mail advertising campaign, you need to know what you’re trying to accomplish. Political direct mail advertising can help you in many ways, such as increasing brand awareness, collecting monetary contributions, or persuading people to vote in a certain way. If you have a solid set of political direct mail advertising goals in mind, you’ll do a much better job of creating (and eventually mailing) the perfect political direct mail advertising piece.
Set your political direct mail advertising goals.

One of the best advantages of political direct mail advertising is that it’s highly targeted – but that only benefits you if you’re targeting a specific audience. You need to research your demographics and get to know them, inside and out, then tailor your political direct mail advertising message directly to those people
Keep your political direct mail advertising minimalistic.

. Too many political direct mail advertising planners try to cram as much information as possible into their political direct mail advertising pieces. While it’s tempting to give your prospects as much information and value as you can, you’ll increase the effectiveness of your materials by keeping them minimalistic. Clean designs with ample negative space will give your recipients a better first impression. Plus, you can always provide supplementary information with subsequent political direct mail advertising pieces (or by leading your prospects to a website).
Start with a key political direct mail advertising message.

Your political direct mail advertising should have a key phrase, or a slogan, at its core – either as a headline or as a prominent message on the piece. What’s the most important takeaway of your message? What’s the gut feeling you want your recipients to experience when they see this piece for the first time? First impressions count, and this is your chance to make them.
Plan political direct mail advertising as a campaign.

Remember, political direct mail advertising is all about creating a campaign – it’s not about any single political direct mail advertising piece. The most successful political direct mail advertising strategists are ones who plan multiple pieces to send to their prospects sequentially, and different political direct mail advertising pieces for different target audiences. You need a high-level, big-picture perspective on political direct mail advertising if you’re going to be successful.

We build custom solutions and strategies for every client. Visit us online and contact us for your customized quotes. From designing and printing to wide-format signs, merchandising and beyond, we're the "more" you've been looking for. We deliver high-impact direct mail to the right audience. The pros use political direct mail to expand reach and drive home targeted messages. Now you can too!

Frequently Asked Questions

What is the best paper or cardstock for brochures and flyers?

We have many options to choose from. The stock depends on the size and the layout of your mailer. Best options are presented as you input your requirements into our system.

What is the recommended material for campaign posters?

We offer a glossy poster material which is best suited for most posters. We also offer many other campaign signs like lawn signs, etc.

How can I place a direct mail order with my campaign printing order?

Yes, we offer on-stop shopping for all your campaign marketing needs such as political signs, printed marketing materials, political mailers, door hangers, and magnets.

Does the printing time include the period spent for shipping?

The printing time does not include shipping or delivery time, as we need to know where are sending your campaign mailers or printed materials.

What is the best size for door hangers used in a political campaigns?

The larger the door hanger, the more attention it will get. A large door hanger size would be about 4.5”X11”, but you can order any custom size political door hangers.

Direct Mail Advertising for Political

How to Manage a Successful Political Direct Mail Advertising Campaign?

The Advantages of Political Direct Mail Advertising?

The Advantages of Political Direct Mail Advertising

Political direct mail advertising has a number of advantages over other political marketing and advertising strategies.

Political direct mail advertising is visible.

Political direct mail advertising gets higher response rates.

Political direct mail advertising is highly familiar.

Political direct mail advertising is tangible.

Political direct mail advertising can be targeted and personalized.

Political direct mail advertising is simple.

Political direct mail advertising is cost effective.

Political direct mail advertising is easy to track and analyze.

Political direct mail advertising is extremely versatile.

Tips for an Effective Political Direct Mail Advertising Campaign

What steps can you take to make your political direct mail advertising campaign more effective?

Set your political direct mail advertising goals.

Set your political direct mail advertising goals.

Keep your political direct mail advertising minimalistic.

Start with a key political direct mail advertising message.

Plan political direct mail advertising as a campaign.

Frequently Asked Questions

Popular Products for Political Mailings

Voter Response Stats for Political Direct Mail

People check their mail every day, and look through them.

Most people prefer political direct mail over other marketing channels.

Mail may be the best way to share new information about you as a candidate and where you stand on issues.

Party affiliation is important factor to all voters.

Voters want to know where the candidate stands on issues.

Voters want a contrast with an opponent on issues.

Voters want to know a candidate’s voting record and any past statements made.

Voters cares about who endorses the candidate.