Direct Mail Advertising for Small Business

Direct mail Campaigns are less common these days for smaller businesses. Larger companies with higher marketing budgets have realized the value of direct mail advertising. The research has shown that direct mail marketing generates 5 times more than email campaigns. Successful small businesses follow the trend of larger companies which are using direct mail campaigns more and more. The fact is that direct mail advertising is much more effective than any form of digital advertising and has the best ROI.

Direct mail marketing consists of any tangible materials which you send to your customers or prospects to solicit business. Digital marketing has become very popular in recent years, and had affected the use of direct mail advertising for a while. However, the direct mail campaign is making a comeback as study after study shows how important direct mail is. Direct mail advertising is a very useful tool for small businesses to market their products and services. You can integrate direct mail marketing with your other marketing channels, and provide a unique personalized experience for your clients.

Direct mail advertising can generate a substantial revenue and can be very profitable for small businesses if used correctly. Direct mail advertising does not have to be expensive; you can use your creativity to make the best of your marketing budget. Here are some ways you can incorporate direct mail campaign to your marketing efforts:

Add an insert to all your mail correspondence

Inserts are inexpensive and easy way to use as a marketing tool. You can include inserts with statements, invoices, or any other letters you mail to your clients. Since you already paying for the postage, the inserts can turn any standard mail into marketing campaign. The cost will be nominal and the response rate will be much higher as they recipient of your mail know you and your business. This is a very effective way of direct mail marketing which is often overlooked by many small businesses. Check your utility bill or credit card statement, if you receive them in the mail, and you will see the idea.
EDDM

Every Door Direct Mail is a good way to cover different postal routes at reduced postage rate and without a mailing list. Small businesses which offer services to general public in their neighborhood or surrounding area, can take advantage of EDDM.

Use Every Door Direct Mail® (EDDM®) services to promote your small business in your local community. If you're having a sale, opening a new location, or offering coupons, EDDM can help you send postcards, menus, and flyers to the right customers in your area of interest. Use the EDDM Online Tool to map ZIP Code(s)™ and neighborhoods—even filter by age, income, or household size1 using U.S. Census data.
EDDM Online Tool
Postcard Mailers

Postcard mailing is a great way of sending reminders and or notices. Drive sales and get the word out about your brand with custom postcards. PostaConnect offers many different sizes and styles to fit every need, such as reminder cards, special offers or discount coupons, grand opening announcements, and clearance sales. Postcard mailing is an easy and affordable direct mail piece for small businesses to consider.
Self-Mailers

Self-Mailers, as implied by the name, are direct mailing pieces which do not require an envelope. Self-mailers are great marketing tools for many small businesses. They can include much more information than a postcard, and are more attractive than a mailer in an envelope. The sizes and options are only limited by your imagination.

Most self-mailers are created from one piece of heavier paper or cardstock, which is folded into panels and secured with tabs to keep it tightly closed during transit and to meet postal regulations. Common folding configurations for a self-mailer include the bi-fold, tri-fold, and four-panel fold. Multi-page documents, such as a saddle-stitched booklets or newsletters, can also be designed as a self-mailer.
Inside Envelope Mailers

Inside Envelope Mailers are best suited for secure mailing, confidential offers, or multi-part mailers. The most common envelope size is a #10 business envelope, which is about 4.125”X 9.5”. There are many more sizes of envelopes available which can fit any requirements and pieces which goes inside the mailing package. You can have multiple pieces of informational or marketing pieces inside each envelope. He design of the outer envelope is an important part of the success of your direct mail campaign. The envelope design can grab the audience attention and insure they open and read what is inside.

Go ahead and give direct mail a try for your business!

As you can see, the advertising for small businesses encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. Major corporations know that direct-mail advertising is one of the most effective and profitable ways to reach out to new and existing clients. The key for small business is to plan a consistent and uniform direct mail campaign and evaluate the result after a few months. Remember that you may gain multiple sales from same customer and the success of your mail campaign should not only be evaluated based on the initial sale.

Take advantage of personalizing your direct mail marketing! Unlike other forms of advertising, in which you're never sure just who's getting your message, direct mail lets you communicate one-on-one with your target audience. That allows you to control who receives your message, when it's delivered, and how you would like to communicate with each recipient.

Direct Mail Advertising for Small Business

Add an insert to all your mail correspondence

EDDM

Postcard Mailers

Self-Mailers

Inside Envelope Mailers

Popular Products for Small Businesses

Go ahead and give direct mail a try for your business!